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We’re a team of mavericks on a mission: empower thirty million people* to live life on their terms. It starts with health. Health is the alpha and omega of living without compromises. And so we focus on helping others take charge of their wellbeing.

But let’s be honest: change is hard. In fact, without the right tools, lasting change is impossible. That’s why we embrace the philosophy of Kaizen. Small, consistent steps that – over time – lead to radical transformations:

I have lost 40 lbs. and managed to get off my blood pressure meds in the process.
I have lowered my blood pressure and cholesterol to healthy limits and my diagnosis of diabetes can be diet managed.
I felt drastic improvement! I could actually start walking from a sitting position with no pain. After just a couple weeks I could go up the stairs at home and at work with only minor symptoms. Now that I've been taking this for a couple of months there's not even a twinge of pain!

Results like these turn people into mavens. Mavens inspire others. And this creates a butterfly effect. Think about it…

A wave starts out as a mere ripple, builds momentum, and becomes the behemoth that forces change. We are that wave. And we’re attracting as many like-minded people as possible to join our cause and spread our message.


By educating and inspiring others to better their health with the products we create and the content we publish. Our flagship offer is The Cruise Control Diet. It’s the only natural eating plan that frees you from calorie counting, portion controls, and point systems, yet still allows you to lose weight – almost effortlessly.

But don’t be fooled by its name. We call it a “diet” because, quite frankly, that’s what sells. The truth is, it’s a simple strategy to get and stay in peak shape while optimizing all markers of wellbeing (e.g. blood pressure, cholesterol, blood sugar, etc.).

Other brands include SlimBiotine – the probiotic slimming solution borne out of the latest research on the microbiome (and its far reach on all aspects of health, including weight and blood sugar control).

And Arthrozene – the next-generation joint health supplement that promotes pain-free movement for people in need so they can get back to the daily activities they love and enjoy.

Together, these premium supplements, combined with our foundational approach to health form the cornerstone of our ideology: DNA is not destiny. Aging and disease need not go hand in hand. The right strategy can keep one fit, mobile, and vibrant well into their golden years.

We currently operate exclusively in the US. Our long-term vision is to go global. It’s the only way to achieve maximum impact – building our army of mavericks and mavens worldwide – while becoming a true wave of change.

*Why thirty million people? Because that’s about ten percent of the US population. And scientists at Rensselaer Polytechnic Institute have found that when just ten percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.