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Paid Media / Digital Marketing Specialist

Wanted For A Fast-Paced Natural Health Company

Fisico is a rapidly growing e-commerce company that sells natural health products to the end consumer. We’re looking for a digital marketing specialist to join our expanding team. The ideal candidate is either:

a) Experienced with buying media on a variety of platforms (e.g. Google Adwords, Facebook, Native, Email) and enjoys the optimization process to continuously improve KPI’s.


b) Completely green when it comes to paid online advertising, but loves web marketing and is willing to work hard to become a world class media buyer.

Specific Skillsets We’re Looking For (these are “nice-to-haves”; all of these can be taught to the right person):

  • Good working knowledge of popular PPC platforms (Google Adwords, Facebook Ads, Outbrain, Taboola, Yahoo Gemini, etc.).
  • Comfortable with Google Analytics (and similar tools).
  • Basic ad writing/copywriting skills (experience writing advertorials is a plus).
  • The ability to make data-driven decisions by aggregating and analyzing raw data.
  • Familiarity with RFP’s, IO’s, and ad servers is a plus.

Additionally,  you need to be:

  • Highly motivated
  • Great analytical skills
  • Results-driven
  • Detail orientated
  • Pleasant, personable demeanor (face-to-face, on the phone, and via Email)
  • Excellent communication skills
  • Team player

What You’ll Be Doing:

You will be working alongside the owner of the company handling a 7-figure/month (and growing) media budget. Specific responsibilities include:

  • Nurturing and optimizing currently running campaigns (Google Adwords, native, Email, etc.).
  • Creating, optimizing, and scaling new ad campaigns for our continuously expanding product line.
  • Gathering raw data and generating campaign-related reports.
  • Performing competitive intelligence to stay ahead of the curve and come up with breakthrough marketing ideas.
  • Sending out RFP’s, negotiating direct buys, and handling insertion orders.
  • Trafficking creative and communicating with various publishers.

The Person Who Is Going To Knock This Out Of The Park:

  • Can hit the ground running with little to no handholding.
  • Is hungry, highly motivated to work, and always gives 110%.
  • Knows that it’s the little tasks that keep a business up and running and enjoys working out the fine details.
  • Is willing to jump in and solve problems and become the expert whenever needed.
  • Is not afraid to try new techniques and offer insights.
  • Likes to run down hill with a project, take chance, and own it to the very end.
  • Is obsessed with attention to detail.

The final point is critical. We spend a small fortune on paid advertising every day to drive visitors to our websites (~3 million/month and growing). When something breaks it is extremely costly.

The bottom line? There is no room for error once campaigns go live. So again, attention to detail is dire.

In fact, do me a favor… when you send in your cover letter, please pencil in your favorite song in there so I know you’ve actually read this.

What You’ll Enjoy From Us:

Now, I could fill this section up with things like a competitive salary, health benefits, generous PTO, performance bonus, and 401K. As a prospective candidate, these things are obviously very important to you (and, yes, we’re offering all of the above). But you’ll find that at any company that’s at least halfway decent. Instead, let me show you what really makes us unique…

First and foremost: we operate as a startup – while at the same time being very well capitalized (with strong year over year revenue growth and profits). That means you get all the benefits of working in an intimate environment while enjoying the security and stability of a larger corporate setting…

…a setting that otherwise lacks agility, moves slow, and rarely values individual input the way a smaller, more nimble company does. More specifically:

  • You have freedom and control of the design choices related to your work
  • Your input is valued and acted upon
  • You get to see your projects take shape and impact people’s health and lives through the products you ultimately help sell

And all this without worrying if that next round of funding will go through (or if you’ll be out of a job one or two years down the road).


You’ll be working in a very supportive team and culture of other high-performers who like to get things done, hold themselves accountable, and help each other wherever possible.

What’s more is we foster a culture that supports and nurtures your need to learn, grow, and challenge yourself to be the best you can possibly be.

Last but not least, our physical location is exceptional – a place you’ll love coming to on a daily basis. You can learn more by visiting our website (fisicoinc.com). But let me take a moment to paint you a picture…

We’re in beautiful Westford, surrounded by woods, in a place known as the Abbot Mill. It’s a historic landmark that was recently converted to apartments and a couple of office spaces.

We occupy one of those spaces. The high ceilings and exposed brick will make you feel like you’re somewhere in Manhattan. A few steps from our door you’ll find a foosball table, pool table, and a small gym – perfect outlets for blowing off steam and thinking through a problem.

Turn slight to the right and you’ve just entered a fully functional movie theater (sits 20).

Go a bit further and you’ll be in our kitchen, stocked with coffee and tea. Take a seat. Relax and enjoy your lunch. Think about it…

Isn’t it great to be working in this unique environment? It’s like you’re in some Back Bay brownstone… but without the hustle and bustle of the city. Plus, even if you’re actually coming from the city, you’re looking at a reverse commute. That means, no getting stuck in traffic. And we’re mere minutes from 495.

OK, I could go on and on. But I think you get the picture (and you can always learn more by visiting our website).

I’m glad you made it this far. Now, take a moment to ask yourself…

“Does this seem like the right position for me?”

“Will I be happy working in this environment?”

“Can I add value through my unique skillset and help this company reach its objective… while at the same time growing personally and professionally?”

If you can answer: “YES!” to all of the above, then please fill out the form below to let me know. Thank you and I look forward to hearing from you.


Best Wishes,
George Karanastasis
CEO & Founder
Fisico Inc.

Please Fill Out The Form Below To Apply For This Position: