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Challenging the status quo

Who We Are

We’re a team of mavericks on a mission: empower thirty million people to live life on their terms. It starts with health. Health is the alpha and omega of living without compromises. And so we focus on helping others take charge of their wellbeing.

George Karanastasis, Founder & CEO

What We Do


We constantly keep a pulse on the market to uncover unmet needs and plan future projects.


We rely on the latest scientific research to source premium ingredients for supplements and create accompanying information products.


We use time-tested direct response principles to craft our marketing message so as to maximize impact.


We quickly cull underperforming tests while re-allocating resources to the highest yielding segments of our campaigns.


We ramp up exposure on profitable placements and keep optimizing to further increase market penetration.


We provide world-class support to our customers, helping them achieve their goals, while keeping open feedback loops to continuously improve our products and processes.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Steve Jobs

What We Stand For

We believe in being the best versions of ourselves. The principle of Kaizen permeates every aspect our of lives, knowing that, small, yet consistent
changes – over time – produce radical transformations.


Lives We've Touched

Not sure why I haven't posted sooner... maybe I thought this was going to be another attempt at a diet to lose weight, then pack the pounds back on. I have been yo-yo-ing most of my life, until now!!!!!! This program is THE REAL DEAL!!!!!! Wow wow wow! I started the program April 2017, and am 30 lbs. lighter!!!
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Lori Kiourtsis Vynalek
I stumbled upon Cruise Control theory 4 years ago and decided to try it out. It all worked exactly as described. Lost 15 kg. in 50 days without drama and dig efforts. Last 4 years keeping full control over my weight - letting it swing in a 5 kg. range, but it's a great feeling to be in full control.
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Mikhail Baskov
I have lost 10 lbs. - started Oct 1st. I am on 2 medicines that can cause weight gain and I was able to lose! Feeling better and more energy!
Lois Skeens
Lois Skeens
Love the CCD! I am almost 69 and have not lost any weight in 10 years. After 2 weeks on this plan, I have lost 11 pounds. Better than the weight lost, I have retired my cane! My balance has improved remarkably, and the pain in my knees has all but diminished. Thank you for sharing this plan with people like me. I look forward to your enlightening emails!
Lynn Hyler
Lynn Hyler

Our Brands

Cruise Control Diet Logo
Arthrozene logo
Cerebra logo

Our Contacts

  • 9901 Brodie Lane, Suite #160-361, Austin, TX 78748
  • 1-800-392-4727
  • inquiries@fisicoinc.com

We have two offices in Westford, Massachusetts. Our central office is located in the historic 19th century landmark, the Abbot Mill at Forge Village. Our fulfillment center is near Cornerstone Square.